A little over a year ago, my buddy Rob Walker wrote an article about word-of-mouth or “buzz” marketing, in which people recommend commercial products to people — for free. In other words, they act as shills to their friends and loved ones just to feel “part” of something. Unfathomable.
So, last week I received an email out of the blue, from a movie studio rep who had come across my recent post about zombie flicks. Seems his company was putting out a (presumably) straight-to-DVD zombie flick, and, yep, he wanted me to help him. But this is the best part: having read my post, he labeled me a “reputable influencer.” Is that too awesome for words?!?
Anyway, without offering to show me the movie (let alone compensate me in any way), he asked me to plug the flick on my blog. He didn’t respond to my request for clarification, so… Sorry, guy.
I guess I’m just an asshole — a Reputable Influencer Asshole.
Think I should print up T-shirts?