I love that Rob Walker. Not only is he the brilliant author of the New York Times Magazine‘s "Consumed" column and the former "Moneybox" columnist for Slate. Not only did he write the critically acclaimed Buying In: The Secret Dialogue Between What We Buy and Who We Are (Random House, 2008). Not only did he pen the wonderful collection of essays about the Big Easy called Letters from New Orleans. Not only did he create the zine Where Were You, his personal reminiscences about celebrity deaths. Not only was he my collaborator on Titans of Finance. But now he — and partner Joshua Glenn (does he only work with guys named "Josh"?) have come up with a new scheme, one which combines Rob’s interests in art, social practices, and money — The Significant Object project. And my wonderful wife Sari is a participant.

Here’s how it works (from the S.O. website):

1. The project’s curators purchase objects — for no more than a few dollars — from thrift stores and garage sales.
2. A participating writer is paired with an object. He or she then writes a fictional story, in any style or voice, about the object. Voila! An unremarkable, castoff thingamajig has suddenly become a “significant” object!
3. Each significant object is listed for sale. Care is taken to avoid the impression that the story is a true one; the intent of the project is not to hoax eBay customers.
4. The winning bidder is mailed the significant object, along with a printout of the object’s fictional story. Net proceeds from the sale are given to the respective author.